The new rules of restaurant loyalty and value.

We surveyed over 2,100 U.S. diners to uncover the hard numbers behind how they actually order, spend, and define value. The traditional "default" restaurant choice is dead for diners, and relying on last year's assumptions will cost you market share. We are seeing a massive recalibration in how consumers define value, a steep 45% drop in brand loyalty, and an aggressive migration toward non-traditional competitors.