We surveyed over 2,100 U.S. diners to uncover the hard numbers behind how they actually order, spend, and define value.

The traditional "default" restaurant choice is dead for diners, and relying on last year's assumptions will cost you market share.

We are seeing a massive recalibration in how consumers define value, a steep 45% drop in brand loyalty, and an aggressive migration toward non-traditional competitors.

In this report, you’ll learn exactly what drives repeat visits today—and how your pricing strategy, digital menus, and in-store technology must adapt.

Consumer loyalty is crumbling, and the competition for every meal occasion is intensifying. Get the insights you need to understand the modern diner.