Phygital Index Report: Executive Summary

A survey of 2,144 U.S. diners reveals the shifts reshaping traffic, loyalty economics, and digital revenue in 2026

Nearly half of diners changed their primary restaurant this year, loyalty program dissatisfaction has nearly doubled, and convenience stores have become a credible competitor on food quality and price. This two-page summary gives executives the most pressing findings and operational and digital priorities for 2026.

What's inside:

  • The three data points most likely to change your 2026 priorities
  • Where loyalty investment is and isn't translating to retention
  • The expanding competitive set, and which occasions are most exposed
  • Five priorities to act on this planning cycle
  • Three questions to bring to your leadership team

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Download the report to discover

The 2026 insights your team cannot afford to ignore

Why loyalty investments are not always building loyalty

How shifting guest habits are opening the door to new competition

The priorities and questions to bring into planning season

Stay ahead with the latest restaurant insights