2024 Phygital Index Report

The evolution of digital-physical dining is reshaping restaurant expectations.

Digital ordering is no longer a pandemic-era trend—it’s a deeply embedded behavior. Today’s diners expect seamless movement between in-store, mobile, web, kiosk, and delivery experiences.

As self-service kiosks become standard, pickup grows in popularity, and consumers reconsider third-party delivery, restaurants must rethink how digital and physical touchpoints work together.

Success now depends on building a cohesive phygital experience—one that drives loyalty, higher check sizes, and stronger direct engagement.

Discover how your brand can refine its digital strategy and meet rising customer expectations.

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Download the report to discover

How self-service kiosks are driving higher engagement and larger order values

Why pickup and curbside are gaining momentum, and how to optimize them

How consumer preference is shifting from third-party platforms to restaurant - owned channels

What guests expect from apps and websites to keep them ordering direct

Stay ahead with the latest restaurant insights