2024 Phygital Index Report
The evolution of digital-physical dining is reshaping restaurant expectations.

Digital ordering is no longer a pandemic-era trend—it’s a deeply embedded behavior. Today’s diners expect seamless movement between in-store, mobile, web, kiosk, and delivery experiences.
As self-service kiosks become standard, pickup grows in popularity, and consumers reconsider third-party delivery, restaurants must rethink how digital and physical touchpoints work together.
Success now depends on building a cohesive phygital experience—one that drives loyalty, higher check sizes, and stronger direct engagement.
Discover how your brand can refine its digital strategy and meet rising customer expectations.
Download the report to discover
How self-service kiosks are driving higher engagement and larger order values
Why pickup and curbside are gaining momentum, and how to optimize them
How consumer preference is shifting from third-party platforms to restaurant - owned channels
What guests expect from apps and websites to keep them ordering direct


