While both CMO’s and CFO’s approach success with similar end goals, their roadmaps to reach them can look very different, causing a push and pull effect at the heart of many businesses. An effective CMO-CFO relationship can transform a restaurant’s marketing model and increase its return on investment tremendously.
The Major Benefit of Loyalty Programs You've Probably Overlooked
"Get 10 hole punches, get a free item." To restaurants with a loyalty program, that phrase should sound pretty familiar. Until recently, it was the loyalty model of choice. But as technology has started to dominate the restaurant industry, many have been looking to do away with the paper punch card, and adopt a digital program. Moving to digital has many benefits, but one of the largest, and most frequently overlooked one is...
How to Keep Push Notifications From Being Pushy
Push notifications are one of the most seductive communication tools in a marketer's toolbox. They enable you to reach the majority of your app users, with nearly 98% of messages being read. And restaurant app users who receive a push notification have a 20% higher retention rate than those who don't receive them.* It's easy to see how push can become addictive. But this is where the danger lies...
2016: The Year of Online Ordering
For years I've dreaded Black Friday. Long lines, crazed shoppers, and crowded malls make me want to hunker down at home with leftover turkey and wait for the chaos to subside. But this year offered a glimmer of hope. There was a dramatic shift in Black Friday purchases, as retailers garnered a record $3 billion in online Black Friday sales - 21.6% more than in 2015.* But how does online ordering help restaurants?
Sibling Rivalry: Email vs. Social Media
Social media is often perceived as the younger, cooler, sibling to email, which has been around forever. So it's easy to see how email can sometimes get lost in the [marketing] mix. But, ignore it at your own risk - email is more effective at motivating guests to visit a restaurant than any other tactic, including social media.*
