While both CMO’s and CFO’s approach success with similar end goals, their roadmaps to reach them can look very different, causing a push and pull effect at the heart of many businesses. An effective CMO-CFO relationship can transform a restaurant’s marketing model and increase its return on investment tremendously.

Demonstrating the value of marketing in a way that appeals to the rest of the c-suite executives encourages collaboration allowing for a greater understanding of marketing potential. In addition, CFO-approved marketing models are proven to drive pipeline performance and shift marketing impact from a cost-center to a profit-center.

Tillster CMO Hope Neiman said in her recent MRM article: “As restaurant marketing becomes more digital, its impact becomes more measurable. Which is great news for finance teams’ long leery of marketing spend in the first place; with the ability to measure more effectively come answers to age-old questions about marketing as a cost center and as a profitability driver.

Hope is passionate about helping executives build marketing-finance alliances, leading her to join B2B in the Black as an advisory council member. Through this role, Hope can educate members on proving marketing’s impact on revenue and transform marketing outcomes.

With the foodservice industry gaining a fresh perspective on operations and beginning to think more like e-commerce brands, components such as new customer acquisition, cost of generating repeat business and customer’s lifetime value have come to the forefront of restaurant decision making. Marketing data like this provides a solid CMO-CFO foundation.

Learn more about how to build a winning CMO-CFO relationship with better marketing data and suggestions for looking at the restaurant industry through an e-commerce lens in Nieman’s full article at MRM. For more information about Tillster’s solutions, contact our team.