For restaurants everywhere, the pandemic meant that brands had to rethink their operations and pivot where necessary to survive. This meant embracing flexibility and ensuring that processes aligned with CDC guidelines. Unfortunately, for those restaurants unable to adapt, closing their doors quickly became a reality.
However, those restaurants able to evolve not only survived but also thrived as they quickly adopted and optimized new ordering processes, third-party delivery options, and more, becoming true industry leaders for others to follow.
As Tillster CMO Hope Neiman said in her recent Forbes article: “Many restaurants finally adopted a decade of digital footprint expansion in a few weeks last March. All of the tools they used existed before the pandemic, of course. But suddenly, there was a reason to become more digital, more omnichannel, and more agnostic.”
The restaurant industry quickly learned how to operate with less in-person foot traffic, tackle demand generation online, utilize third-party delivery vendors, and capitalize on the capabilities of mobile applications for food service. But almost as fast as it came, the pandemics’ grip on the industry is quickly loosening, and it’s time for restaurants to pivot their mindset yet again while continuing to expand on what they learned in 2020.
Industry trends such as digital tools, social media-driven marketing strategies, loyalty programs, localized outreach, and other pandemic-centered ideas are not disappearing any time soon. The post-pandemic restaurant industry has the opportunity to continue growing these trends and reinvent the standards of food service.
Learn more about the post-pandemic restaurant industry and suggestions for improving your restaurant’s digital tools in Neiman’s full article at Forbes. For more information about Tillster’s solutions, contact our team.
