Social media is often perceived as the younger, cooler, sibling to email, which has been around forever. So it's easy to see how email can sometimes get lost in the [marketing] mix. But, ignore it at your own risk - email is more effective at motivating guests to visit a restaurant than any other tactic, including social media.* Here are a few other reasons email marketing wins the sibling war:
1. You can give 'em what they want - Over 70% of restaurant guests prefer to be communicated with via email, compared to a mere 28% that prefer social media.*
2. You can make it personal - Email marketing allows you to communicate with messages that are tailor-made for each customer. And, these personalized emails deliver six times higher transaction rates over non-personalized ones.
3. You can drive more sales - Email is better at inspiring people to make purchases. It has the highest conversion over any other channel, including social media and direct mail.**
So while impressions, likes and comments have their place when promoting your restaurant, email marketing is still as important as ever.
**DMA: The Influence of Email Marketing Messages
Tillster offers full-service email marketing programs that inspire engagement and maximize sales. To learn how we can help your restaurant, click here.
