We know that positive experiences keep consumers coming back for more. In fact, a recent survey conducted by Deloitte found that 60% of guests will dine more frequently at a restaurant because of a positive experience.
While there are many facets to the restaurant experience (i.e. environment, staff, food quality, etc.), a relatively new force is taking over the conversation. For the restaurant industry, the answer to the positive experience question might just be technology.
This monumental shift for the restaurant industry towards an almost e-commerce level of technology integration only took off in the last five years. But, for those brands finding success, tech is now central to long-term goals and visions.
Technology is multi-faceted in the benefits it brings restaurant brands and consumers. For brands, the benefits and insights available with technology are overwhelming in terms of building brand loyalty, repeat visits and increasing check size. At the same time, guests have quicker, more efficient and seamless ordering processes across digital ordering, app-based delivery, loyalty programs, digital coupons and more.
Of course, for the new entrant into the front lines of restaurant tech, it’s crucial to determine what technology best supports business as a whole, meaning rather than jumping on the current digital ordering fad quickly, brands should consider how new tech can support their broad strategic vision. When making these choices with the future in mind, brands will be more readily equipped with the platforms that work well together and support operations, marketing and the bottom line.
Once a restaurant brand chooses the correct technology solutions, the real work begins – using these digital platforms to drive results that the consumer expects, ultimately increasing the likelihood of repeat visits. This new technology, when utilized correctly, should enable brands to provide better and easier experiences than their competitors.
How do you best optimize tech to drive positive results? Listen to your guests. With data gathered through online and digital ordering platforms, brands become cognizant of consumer behaviors, providing insight into how and when to best approach a guest to drive the desired outcome.
Technology, when carefully implemented, has the ability to propel a brand into a new era of success and customer engagement. On top of that, restaurants are provided with priceless insights to further influence and excel business objectives to reach the finish line. Learn more about Tillster’s digital ordering technology and offerings by contacting our team.
Learn more about technology’s growth in the restaurant industry in a recent Hospitality Technology article from Tillster CEO Perse Faily.
