I don’t own my restaurant guests.
The statement is one we often hear from restaurant leaders when it comes to owning their guests’ data. Whether the brand doesn’t have the right technology to capture and leverage their buying information or third-party partners own it all, this has become a focal issue for many enterprise brands in today’s market.
This is exactly why we’re talking about this topic in the latest episode of Digital Dish.
Hear from Tillster VP of data science and analytics, Farzana Noorzay, as she unpacks why many enterprise brands continue to struggle to own their customers and how a customer data platform (CDP) can help alleviate many troubles related to data and help you craft personalized experiences that will drive higher profits for your restaurant.
