Delivery is a must for today's restaurant. Fewer people than ever opt to sit down and eat at restaurants, and according to Tillster's 2019 Delivery Index, more than half of QSR and fast casual customers would order more often from a restaurant if delivery was offered. In short, delivery is a sales driver. However, given the myriad of choices, including third-party partners, like GrubHub and Postmates, "last mile" delivery options, and pure restaurant-run delivery programs, navigating the delivery market can be confusing for consumers and restaurants alike.
New research from Tillster shows that 25% of restaurant customers have used a self-ordering kiosk at a restaurant within the past three months—up 7% year-over-year. Further, more than 65% of customers said they would visit a restaurant more often if self-service kiosks were offered, and 30% of customers prefer to order from a kiosk versus a cashier if the lines were of equal length.
"If you ensure delivery in your own app, you can control the relationship with your customer. You're never going to eliminate the aggregator, but you can take a bigger wallet share and, even bigger, own the data." says Hope Neiman, Chief marketing officer at Tillster.
Tillster, the global leader in digital ordering and engagement solutions for restaurants, is releasing its 2019 Self-Service Kiosk Index, showcasing major growth in self-service offerings from Quick Service and Fast Casual restaurants, and shifting consumer trends towards kiosks and self-service technology.
Dining is an intensely personal experience. We are loyal to the restaurants and orders we love. Our Instagram and Facebook feeds are filled with the meals we eat and the friends with whom we share our meals. We are in some part defined by what we eat, where and with whom; and whether we realize it or not we personalize our mealtimes to reflect our habits and our lives.
For QSRs around the world, the new normal in digital experiences is dictated by Silicon Valley. Thanks to the "everything is deliverable" model of Amazon, and the "everyone is a delivery driver" model at Uber Eats and other third-party delivery providers. In fact, consumers now "expect" restaurants to offer delivery, and for that delivery to feel integrated into the brand's operations.
According to the National Restaurant Association, the restaurant industry generates more than $800 billion in annual worldwide revenue. And restaurants today are driving serious growth by leveraging technology. The battle to earn a greater share of consumer dollars is more competitive than ever; and there is more pressure on restaurants to keep up with the evolving technology of food service.
It’s a simple fact: Consumers have no shortage of options when it comes to choosing a restaurant. For those of us growing our brand, we are tasked with cutting through a crowded marketplace to keep guests coming back. As the restaurant industry and marketing landscape have evolved, the most successful brands have learned an important lesson: the digital era is here for every restaurant that wants to remain competitive, and our data is vitally important to driving customers to visit and return.
As part of its third-annual Delivery Index, digital ordering solutions firm Tillster surveyed 2,000 quick-service and fast-casual restaurant customers to learn more about their delivery preferences and habits. It’s likely no surprise that customers indicated they’d order from their favorite QSR and fast-casual restaurants if more brands offered delivery.
Consumers expect to order books, toys, shoes and anything else they want online and have it show up at their doors quickly and inexpensively. Restaurants and grocers are rushing to satisfy the exact same demand. They’re having a hard time. A hungry customer in Denver might order a $9.99 Cuban sandwich from Panera Bread Co., which can arrive at her door in about 30 minutes.
Tillster, the global leader in digital ordering and engagement solutions for restaurants, released its third annual Delivery Index, revealing how Quick Service (QSR) and Fast Casual restaurants can use delivery to drive orders and build customer loyalty.
For multi-unit restaurant operations, the word "coupon" can be controversial. Some restaurant brands hesitate to integrate couponing into their overall digital strategy. Others find digital coupons are one of the most viable and valuable opportunities in the marketing mix. Thanks to the growth in multi-channel marketing streams, and the data they produce, digital coupons are helping brands to achieve not only more orders, but more customers and more real revenue.
Once you’ve successfully gotten guests to download your mobile app, a lot of great things can happen for your restaurant. You can gather and use a multitude of data to better serve smarter marketing. You can drive incremental visits, encourage infrequent guests to return more often and get additional dollars out of frequent ones.
Because consumers are busier than ever, it is crucial for restaurateurs to respond to expectations for digital ordering options, including online and mobile ordering systems, in-store kiosks, and integrated carry-out and delivery services. While many restaurants are adopting ordering technologies, operators are often confused by how to get started. Digital ordering is a relatively new option for most companies, and the market is evolving rapidly.
Take a look at your phone. How many restaurant apps have found their way onto your screen? Whether that number is zero or dozens, it’s a number that is likely on the rise. Restaurant brands around the world are revamping their digital customer experiences to include the digital ordering and loyalty programs customers increasingly expect from restaurant mobile applications.
Tillster, the global leader in digital ordering and engagement solutions for restaurants, announces its partnership with Freddy’s Frozen Custard & Steakburgers to enhance its guest experience with digital offerings including responsive web and mobile ordering and a loyalty program. Tillster’s platform offers Freddy’s the ability to scale over time, ensuring adoption from guests coast-to-coast as the brand continues to grow.