For years I've dreaded Black Friday. Long lines, crazed shoppers, and crowded malls make me want to hunker down at home with leftover turkey and wait for the chaos to subside. But this year offered a glimmer of hope. There was a dramatic shift in Black Friday purchases, as retailers garnered a record $3 billion in online Black Friday sales - 21.6% more than in 2015.* But how does online ordering help restaurants?
Today, the words millennial and technology are probably paired together more often than "peanut butter" and "jelly". So it's easy for restaurants to be hyper focused on millennials when considering digital ordering platforms. But new research conducted by Tillster shows that restaurants could be missing a huge opportunity by not also taking into account older generations.