Freddy’s Frozen Custard & Steakburgers partnered with Tillster to tackle a common challenge with its mobile app. As one of the fastest-growing franchises in the U.S., Freddy’s was looking to increase engagement in its app by building awareness of mobile ordering capabilities through multichannel marketing and loyalty incentives. We’re familiar with this request at Tillster, and we were happy to jump in and get them on track.

In July 2020, Tillster launched mobile ordering capabilities for the Freddy’s mobile app for the first time with the following goals in mind:

· Drive awareness of mobile ordering

· Get people to use the app, not just once but again and again

· Retain mobile ordering users outside of the promotion

· Use the platform to build loyal guests and acquire new FredHeads

After three months, Tillster recommended taking it a step further and launched a promotional awareness campaign to gain traction on the original launch. The promotion included a bonus points incentive during the last two weeks of November 2020; users placing mobile orders during the promotion would receive a 250-point rewards bonus. Not only did this target first-time guests, but it also served as an incentive for returning customers to place a second order.

When launching a promotion of this magnitude, it’s essential to build a multichannel communication strategy. In the case of Freddy’s, we implemented messaging across email, push notifications, in-app messages and social media to create a clear and consistent call-to-action, and it was a success.

Notably, Freddy’s observed a 53% increase in first-time mobile orders and a 33% jump in overall mobile orders during the promotional period. Tillster is proud of its partnership with Freddy’s as we led guests to discover the mobile app to order food, earn points to redeem for rewards, all while becoming loyal FredHeads.

To learn more about our partnership with Freddy’s or to see how your business can benefit from Tillster’s digital ordering and engagement solutions, check out our Freddy’s Case Study and visit www.tillster.com.