Tillster is proud to announce that our client, McAlister’s Deli, won the 2018 MURTEC Breakthrough Award in the category of Customer Engagement Innovator. Michael Verdesca, CIO of Focus Brands, received this prestigious award during the 2018 Murtec Executive Summit.
Breakthrough Awards are presented to select restaurant companies that have demonstrated outstanding vision and achievement in operational and guest-facing technologies. Winning companies are chosen based on vision and execution; consideration is given to size, resources and individual market segment benchmarks to ensure that companies from across the industry are recognized. Nominations were collected in Q3 of 2018 and judged by the HT editorial staff and its Advisory Board on the basis of innovation, thought leadership, execution and results.*
McAlister’s partnered with Tillster to develop an online and mobile engagement platform that allows the brand to offer a seamless mobile and online ordering experience and drive increased customer loyalty and spend through targeted CRM.
The integrated online and mobile ordering solution provides a frictionless ordering experience for customers, while the CRM solutions reward McAlister’s best customers and show less loyal customers how much they want their business. Since implementing the revamped online and mobile ordering and CRM solutions, McAlister’s Deli has seen a 189% gain in digital revenue, 2.5x jump in online customers and transactions, and a 200% increase in email open rates. Plus McAlister’s successfully built loyalty with all segments of customers, and unified messaging and offers across the franchise community, while saving time for customers and restaurant team members.
“McAlister’s Deli is proud to be recognized as a 2018 Breakthrough Award Winner. We are always striving to leverage technology to make our customer’s experience better while driving growth for our franchisees,” says Michael Verdesca, Chief Information Officer, McAlister’s Deli.*
The full article can be found here.
*Hospitality Technology Announces 2018 MURTEC Breakthrough Award Winners
