Expanding your restaurant internationally is SO FREAKING EASY!
Said, no one ever.
Deploying stores in your own state or region is tough enough. Let alone, trying to stand one up in another country.
The factors you must take into account to be successful are endless:
👨👩👦 Having a thorough understanding of your new demographics
💳 Knowing how guests prefer to buy from their favorite restaurant brands
📣 Navigating language barriers
📱 Knowing who & how to partner with the right international tech providers
And, this is just scratching the surface.
It's no surprise why corporate brand leaders & franchisees feel overwhelmed by the task, especially when they know the opportunity is ripe for growth.
Which is why we wanted to tackle this issue head-on.
Watch our newest Digital Dish episode as Chief Marketing Officer Hope Neiman addresses the key challenges that stand in the way of successful international expansion, including:
~How to navigate the sparse international tech provider pool
~Understanding how to meet international consumer buying needs
~Language localization & mapping strategies
~Data Privacy & GDPR
~Market customization strategies & solutions
~Corporate vs. franchisee decision-making & how to appease both
And more!
Whether you're evaluating how to expand internationally or looking to open more stores in your current country or neighboring, this episode is for you.
