Annual Consumer Study Released for First Time Since COVID-19 Reshaped Industry
LOS ANGELES (January 27, 2022) – Tillster, the global leader in digital ordering and engagement solutions for restaurants, today releases its fourth Delivery Index, revealing how customer attitudes towards delivery programs from Quick Service (QSR) and Fast Casual restaurants have shifted since the pandemic struck in 2020.
The Delivery Index shows that QSR and Fast Casual restaurants saw rising consumer demand for branded delivery experiences in the post-COVID marketplace: 81% of survey respondents say they’ll order online for delivery the same amount or more often in 2022.
“The pandemic completely upended the restaurant industry in 2020, forcing restaurants to adopt a decade’s worth of technology in a matter of weeks, just to stay alive,” says Hope Neiman, Chief Marketing Officer at Tillster. “But, as our 2022 Delivery Index reveals, consumers today are more comfortable with delivery technology, and as such, behaving more predictably in the ways they utilize these channels. Restaurant brands can use this knowledge to drive continued growth in delivery tech adoptions and create customer experiences that will deliver higher profits for their brand.”
The index also finds that organic and third-party delivery programs are received differently across three key demographic variables: age, region and household size. Those findings are among many in the full index.
Three key consumer takeaways from the 2022 Delivery Index include:
Pandemic Accelerated Adoption
The COVID-19 pandemic accelerated delivery adoption among guests, and this trend toward delivery shows no signs of slowing down in the months ahead.
Customer Desires Clarified
Customers are driven by convenience, transparency, short wait times and bad memories. They prefer transparency in fees, delivery under 40 minutes, tech-driven convenience factors like location-based delivery and high-quality food above all else.
Age Defined Delivery Preferences
Age is much more than a number when it comes to delivery, instead offering a consistently useful determinant of preferences among delivery consumers.
Access the full Tillster 2022 Delivery Index.
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Methodology
The survey was conducted online within the United States by Dynata among 1,000 adults 18+ in the United States. No more than 20 percent of respondents are from any one state, and respondents must have eaten at a QSR or Fast Casual restaurant three times in the past three months.
About Tillster
Tillster is the global leader in powering online ordering and delivery solutions for restaurant brands looking to increase revenue and achieve operational efficiencies. Enabling nearly 50 million digital orders per year, it offers the added dimension of integrated marketing and data mining so that restaurants can realize more orders, more often, more ways. With teams in the US, Europe and Asia, Tillster serves more than 100 global and regional brands, including Burger King, Baskin-Robbins, McAlister’s Deli, and Pizza Hut. For more information, please visit http://www.tillster.com.
About Dynata
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.
