The future of dining is Phygital.
Discover the future of dining experiences with the emergence of "phygital" interactions – the perfect fusion of physical and digital elements that customers now crave.
In a post-COVID world, consumers seek both in-person and digital engagements. The restaurant industry, especially quick-service restaurants (QSRs) and fast-casual establishments is witnessing a strong demand for phygital experiences. Diners desire the warmth of physical hospitality and human connection, coupled with the convenience and personalization offered by digital interfaces.
For our most recent consumer index report, we surveyed 1,000+ QSR and fast-casual customers, delving into key touchpoints that elevate dining experiences – self-service kiosks, web and mobile ordering, and delivery and pickup services.
Outshine your competition with our Phygital Index Report!
Here are some bite-size findings from the report:
1. Self-service Kiosks: Kiosks provide a convenient digital interface, with 88% desiring to do all the things at the counter on a kiosk. QSRs must cater to both "beeliners" seeking quick orders and "explorers" who enjoy browsing menus for customization.
2. Web and Mobile Ordering: QSRs have an opportunity to convert customers from third-party apps to their own platforms, offering more personalized experiences, seamless ordering, and robust loyalty programs.
3. Delivery and Pickup: Offering curbside pickup creates a phygital experience, favored by 38% of diners. QSRs must address cost and waiting time concerns to maximize completion rates.
4. Personalization and Loyalty: 92% of diners desire some form of personalization. QSRs can leverage loyalty programs to collect data, provide tailored offerings, and cultivate stronger customer relationships.
The future of dining is undoubtedly phygital. Embrace digital solutions and optimize operations to meet evolving customer expectations, drive engagement, and foster lasting loyalty.
Tillster, with its expertise in digital ordering, delivery, kiosk, couponing, and loyalty solutions, can help your brand unlock new revenue opportunities and forge deeper connections with your guests.
