Phygital is the key to QSR survival.
The rise in digital ordering is no longer just a pandemic-era trend. It's a deeply entrenched habit, one that has fundamentally reshaped the traditional dining experience - no place more so than quick-service restaurants.
Customers expect the flexibility to order however they choose, depending on their mood, the weather, who they're with, or where they're located. They want the option to take their time and browse the menu in-store, quickly reorder their favorite items for curbside pickup, or use their laptop to place bulk orders for delivery.
This ability ot interact seamlessly between physical and digital experiences, known as phygital, has revolutionized customer engagement and service delivery. Phygital touchpoints are now the make or break factor, influencing customer loyalty, check sizes, and staffing pressures.
As a global restaurant technology leader, Tillster conducted our sixth annual consumer index report, which surveyed 1,000+ U.S.-based quick-service and fast-casual diners about their digital ordering expectations both inside and off-premise. The 2024 Phygital Index report offers insight into consumers' experiences, preferences, and pain points to help restaurants refine their engagement strategies.
Create better brand experiences for your guests.
Interested in learning more about Tillster’s unified commerce platform and solutions?
Request a demo today to learn how our platform and services can help you build better brand experiences for your guests to deliver higher sales, optimize performance and see higher ROI from your tech investments.
