Kiosks increase check size and throughput while saving customers and maximizing efficiency, but it’s important to choose the right partner to ensure program success. Selecting the ideal kiosk provider is actually a key component in determining whether your program thrives or fails.
To help with the selection process, take a look at our list of criteria to apply when choosing a kiosk provider:
1. Make sure your provider is an expert in UX/UI for restaurant kiosks
For your program to deliver optimum results, the user interface and experience needs to be customized and optimized for restaurant kiosks. It’s not as simple as lifting an online ordering experience or re-using one from another restaurant. Kiosks require unique ordering flows and menus, and different types of restaurants require their own specialized ordering experience. Be sure to pay close attention to how upsells and cross-sells are handled to ensure you get the most out of every order.
2. Choose a partner that helps you make sense of data
Access to customer data and understanding how guests engage and transact is critical to the success of your kiosk program. Having insight into your customers’ behavior will drive personalized engagement, ultimately improving customer loyalty. Make sure you are capturing the appropriate data points, so you can ensure you are tracking against core KPIs. And don’t forget to include persistent testing, so your program is continually optimized.
3. Pay attention to the strength of your provider’s digital ordering infrastructure
Though kiosks are in high demand with today’s customers, having a sub-par ordering experience can turn them away for good. It’s necessary to choose a provider with a strong digital and kiosk ordering platform, who can help you deliver an engaging ordering experience that is just as good, if not better, than ordering with a cashier. Focus on details such as the visual appeal of your kiosk interface, ensuring up-to-date menu item availability and pricing, providing a variety of secure payment options, and letting customers know when their orders are ready. These elements work together to provide a seamless ordering experience for your guests.
4. Find a partner that provides full operational support
Managing every detail of your kiosk program can be cumbersome and is not feasible for most restaurant brands. Once your program launches, you don’t want to be left fending for yourself. This is why you need a solution that guarantees high kiosk uptimes (ideally 99%), multiple POS and payment integrations, and handles all aspects of your program, from kiosk installation and training, to ongoing support and maintenance.
To learn more about how your restaurant can use self-service kiosks to drive sales, contact a member of our sales team.
Need help determining if kiosks are even right for your business? Check out this post.
