Consumers have always loved a good deal. In fact, 80% of guests say they'd choose a restaurant more if it offered a digital coupon or loyalty program. Though customers want both, there is a time and place to use a digital coupon vs. a loyalty program.
To dig deeper into the benefits and use-cases for coupons and rewards programs, Tillster partnered with esteemed research firm SSI to conduct our 2nd annual study on the digital coupons and loyalty program usage of more than 2,000 QSR and fast casual customers. The Digital Coupons and Loyalty Index summarizes the proprietary study's key findings, studying trends from the last year and looking ahead to the next year. The Index also showcases how QSR and fast casual customers are increasingly motivated by digital coupons and rewards.
“We facilitate more than 50 million orders a year, for many of the largest restaurant brands in the world,” says Perse Faily, CEO of Tillster. “It’s clear that digital savings are no longer just for the tech-savvy or for the price conscious. App-based rewards are today, as our study shows, an important driver of brand loyalty and a growth opportunity in QSR and fast casual dining.”
The Tillster Index highlights the importance of deploying digital coupons and loyalty programs at the right times and places to help restaurants drive incremental revenue, reward loyalty and target personalized offerings for greater effect. To see key stats on how digital coupons and loyalty programs are best deployed, download the full Digital Coupons and Loyalty Index.