Strategic agreement enhances proximity technologies on mobile apps for top restaurants
LOS ANGELES--(BUSINESS WIRE)--Tillster, Inc., the world class leader in digital engagement and ordering platforms for the quick service and fast causal restaurant industry, has partnered with Gimbal, Inc., the leader in location and proximity mobile engagement, to bring advanced, mobile location-based guest services to restaurants nationwide. Tillster will incorporate Gimbal’s geofencing, Bluetooth Smart proximity beacons, and analytics technologies into their partners’ branded mobile applications to deliver new customer location and engagement services.
Tillster’s restaurant partners will now offer more accurate, localized content within their branded mobile applications; delivering highly personalized messages to customers who are actively engaging with the app. Gimbal’s proximity technologies will also improve efficiencies across ordering, payments and service messages improving operations for individual restaurants.
“Contextual awareness and engagement is a critical component of the competitive restaurant landscape, particularly for larger national brands and chains,” said Perse Faily, CEO of Tillster. “In order to determine the right partner to bring these capabilities to our clients, we looked at all viable options and determined that Gimbal’s history in the mobile industry, its ability to deliver Bluetooth beacons at scale, and its location software and analytics made it stand out from the others.”
Through this strategic partnership, Tillster can deliver more robust marketing services that can provide a measurable view of customer behavior, including visitation behavior. These insights will help restaurants target marketing messages and content much more effectively.
“The QSR and fast casual restaurant industry is one that is ripe for exponential technological advancements using mobile in the coming year,” said Kevin Hunter, COO of Gimbal, Inc. “Tillster’s expertise in online ordering and marketing brings a new, unique opportunity to restaurant brands when combined with our location technology. We’re excited to raise the bar in terms of the ease and effectiveness with which brands can pursue location-based mobile engagement with their customers.”
About Tillster, Inc.
Tillster is the global leader in customer engagement programs and self-service ordering for the quick service restaurant and casual dining industries. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms. Tillster’s solutions allow consumers to engage seamlessly with their favorite restaurant brands whenever, wherever and on whichever device they choose. Tillster is enabling nearly a million guest interactions a day round the globe for brands such as Boston Market, Burger King, California Pizza Kitchen, The Coffee Bean & Tea Leaf, Domino’s, Jack in the Box, KFC, McAlister’s Deli, Pizza Hut and Taco Bell. For information, please visit http://www.tillster.com.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit http://www.gimbal.com for more information.
Weber Shandwick on behalf of Tillster
Lindsay Kaplan, 212-445-8258