Program represents first loyalty platform from a global brand to launch in this market
LOS ANGELES--(BUSINESS WIRE)--Tillster, Inc., the leading provider of digital ordering and engagement products and services for the restaurant industry, has introduced Burger King New Zealand’s first-ever mobile loyalty and couponing platform. Developed in partnership with Burger King local master franchisee, Antares Restaurant Group Limited, the platform showcases hyper-local offerings and provides customers with personalized, rewards-based, opportunities to save.
“The launch of this loyalty program is a tremendous milestone for our partnership with Burger King,” said Perse Faily, Tillster’s Chief Executive. “This marks the first loyalty and coupon based platform to roll out in this market from any global brand – and right now, it’s the number one most downloaded. We’re pleased to be part of such an exciting growth opportunity.”
New Zealand customers can now engage with Burger King at home and on the go, utilizing special coupons based on user preferences and redemptions of “crowns” that accumulate with each purchase. Burger King guests can elect to “save” crowns and get a higher value item or redeem quickly and start earning toward their next redemption. Adding further flexibility, the application rewards customers with each visit and uses coupons to drive behaviors at certain times or around certain products.
In addition, users will be receiving messages through Tillster’s new Mobile Engagement Tool, which allows Burger King to send “smart” and personalized messages to guests to drive engagement. In addition to being personalized to their food choices and name, the tool is also able to send these messages at times that guests are most likely to engage with the app, increasing usage and, ultimately, satisfaction.
“This first step into personalizing transaction level data, allowing us to connect 1 to 1 with our growing customer base, is the first step in becoming the most connected QSR brand in the market. Further innovative digital experiences will bring both functional customer benefits as well as the ability to connect the brand in a more emotive way to existing and new customers,” said James Woodbridge, GM Marketing, Antares Restaurant Group, Ltd. “And, by rewarding frequent customers with relevant and customized incentives to come back, we can better understand guest behaviors for future programs.”
Available now via iOS and Android, the Burger King New Zealand ordering app offers a consistent user experience across various channels – including the web, mobile devices and tablets.
Tillster is the global leader in customer engagement programs and self-service ordering for the quick service restaurant and casual dining industries. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms. Tillster’s solutions allow consumers to engage seamlessly with their favorite restaurant brands whenever, wherever and on whichever device they choose. Tillster is enabling nearly a million guest interactions a day for over 40 global and regional brands such as Boston Market, Burger King, California Pizza Kitchen, The Coffee Bean & Tea Leaf, Domino’s, Jack in the Box, KFC, McAlister’s Deli, Pizza Hut and Taco Bell. For information, please visit http://www.tillster.com.
Weber Shandwick on behalf of Tillster
Lindsay Kaplan, 212-445-8258