November 11, 2016

Designing For The Masses

November 11, 2016

Ever wonder what your carrot peeler and online ordering technology have in common? Probably not, but anyone interested in digital solutions for their restaurant should know this. Nearly three decades ago, a man named Sam Farber noticed his wife was having trouble holding her peeler due to arthritis. Sam saw this as an opportunity to create easy-to-use tools for arthritis sufferers, which ended up benefiting the masses. So how can we apply this to restaurant technology? Here are a few key ways...

Preethi Ramanath

October 26, 2016

Sibling Rivalry: Email vs. Social Media

Preethi Ramanath

October 26, 2016

Social media is often perceived as the younger, cooler, sibling to email, which has been around forever. So it's easy to see how email can sometimes get lost in the [marketing] mix. But, ignore it at your own risk - email is more effective at motivating guests to visit a restaurant than any other tactic, including social media.*

Preethi Ramanath

September 23, 2016

Opportunity Knocks: Why Every Restaurant Should Offer Delivery

Preethi Ramanath

September 23, 2016

Opportunity Knocks: Why Every Restaurant Should Offer Delivery

Does it seem like the popularity of restaurant delivery has skyrocketed lately? If you answered "yes", you're not alone! To help restaurants understand how having a delivery option could affect their business, we surveyed 1,000 casual dining customers...

Preethi Ramanath

September 8, 2016

Survey Says: Self-Service Kiosks Can Save Your Customers

Preethi Ramanath

September 8, 2016

Survey Says: Self-Service Kiosks Can Save Your Customers

In a world driven by convenience and instant gratification, people are unwilling to wait more than a few minutes for most things – a commercial break during their favorite TV show (fast forward, please), a taxi to arrive (what’s a taxi?), and a line to order food (because who wants to wait when they’re hungry?). Tillster wanted to find out, so we surveyed 1,000 QSR customers about their ordering preferences. The results were astounding...