The Major Benefit of Loyalty Programs You've Probably Overlooked

The Major Benefit of Loyalty Programs You've Probably Overlooked

"Get 10 hole punches, get a free item." To restaurants with a loyalty program, that phrase should sound pretty familiar. Until recently, it was the loyalty model of choice. But as technology has started to dominate the restaurant industry, many have been looking to do away with the paper punch card, and adopt a digital program. Moving to digital has many benefits, but one of the largest, and most frequently overlooked one is...                                                                                                                                                                                                                     

How to Keep Push Notifications From Being Pushy

How to Keep Push Notifications From Being Pushy

Push notifications are one of the most seductive communication tools in a marketer's toolbox. They enable you to reach the majority of your app users, with nearly 98% of messages being read. And restaurant app users who receive a push notification have a 20% higher retention rate than those who don't receive them.* It's easy to see how push can become addictive. But this is where the danger lies...                                                                                                                                                                

2016: The Year of Online Ordering

2016: The Year of Online Ordering

For years I've dreaded Black Friday. Long lines, crazed shoppers, and crowded malls make me want to hunker down at home with leftover turkey and wait for the chaos to subside. But this year offered a glimmer of hope. There was a dramatic shift in Black Friday purchases, as retailers garnered a record $3 billion in online Black Friday sales - 21.6% more than in 2015.* But how does online ordering help restaurants?                                                                                                                                                   

Restaurant Technology: Suitable For All Ages

Restaurant Technology: Suitable For All Ages

Today, the words millennial and technology are probably paired together more often than "peanut butter" and "jelly". So it's easy for restaurants to be hyper focused on millennials when considering digital ordering platforms. But new research conducted by Tillster shows that restaurants could be missing a huge opportunity by not also taking into account older generations.                                                                                                                                                                                                                  

Designing For The Masses

Designing For The Masses

Ever wonder what your carrot peeler and online ordering technology have in common? Probably not, but anyone interested in digital solutions for their restaurant should know this. Nearly three decades ago, a man named Sam Farber noticed his wife was having trouble holding her peeler due to arthritis. Sam saw this as an opportunity to create easy-to-use tools for arthritis sufferers, which ended up benefiting the masses. So how can we apply this to restaurant technology? Here are a few key ways...

Sibling Rivalry: Email vs. Social Media

Sibling Rivalry: Email vs. Social Media

Social media is often perceived as the younger, cooler, sibling to email, which has been around forever. So it's easy to see how email can sometimes get lost in the [marketing] mix. But, ignore it at your own risk - email is more effective at motivating guests to visit a restaurant than any other tactic, including social media.*                                                                                                                                                                                                                                                                                                                      

Opportunity Knocks: Why Every Restaurant Should Offer Delivery

Opportunity Knocks: Why Every Restaurant Should Offer Delivery

Does it seem like the popularity of restaurant delivery has skyrocketed lately? If you answered "yes", you're not alone! To help restaurants understand how having a delivery option could affect their business, we surveyed 1,000 casual dining customers...                                                                                                                                                                                                                                                                                                                                                                                                                                                

Survey Says: Self-Service Kiosks Can Save Your Customers

Survey Says: Self-Service Kiosks Can Save Your Customers

In a world driven by convenience and instant gratification, people are unwilling to wait more than a few minutes for most things – a commercial break during their favorite TV show (fast forward, please), a taxi to arrive (what’s a taxi?), and a line to order food (because who wants to wait when they’re hungry?). Tillster wanted to find out, so we surveyed 1,000 QSR customers about their ordering preferences. The results were astounding...